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Archive | December, 2009

Fashion Law 101: Fashion Licensing

These days everyone seems to be enthralled with Fashion Licensing. What is it you ask? Licensing is the process of “renting” your fashion company’s intellectual property, generally its trademark, but sometimes its copyright, to another entity for a sum of money called royalties, for a certain period of time, for a certain product or category […]

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Bend it Like Victoria Beckham: Celebrity Companies Can Succeed

WWD published a full page report on Victoria Beckham, highlighting her dress, denim and eyewear collections.  As author, Rosemarie Feitelberg succinctly noted, celebrities who solely rely on their names to build brands, quickly fail.  But, Beckham will succeed.  I agree for the following reasons: First, Victoria Beckham is a style icon.  “The moment she wears a product of […]

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Fashion Law 101: Copyrights

Copyright protects original, non-useful works of authorship fixed in a tangible medium of expression. Currently, you can not copyright fashion because clothing is a “useful article.” But, if aspects of a piece of clothing can be “physically separable” from the underlying garment, you may be able to protect it. Examples include: A t-shirt graphic (think […]

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