Bend it Like Victoria Beckham: Celebrity Companies Can Succeed
WWD published a full page report on Victoria Beckham, highlighting her dress, denim and eyewear collections. As author, Rosemarie Feitelberg succinctly noted, celebrities who solely rely on their names to build brands, quickly fail. But, Beckham will succeed. I agree for the following reasons: First, Victoria Beckham is a style icon. “The moment she wears a product of [...]
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December 15, 2009 