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What Your Brand Can Learn From the VMAs

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Strong.  Bold.  Connected.

Those are three adjectives MTV’s 2010 VMA nominee’s have in common.

  • Lady Gaga received 13 Nominations — the most ever by a single artist in one year;
  • Emimen received 8; and
  • Ke$ha received 3.

Videos are ways for artist to express themselves visually and to connect with their fans.  Remember, videos changed the way we engaged with music.  Sorta like way social media has changed fashion — the traditional gatekeepers are gone, brands can make a direct connection with their customers and style is being developed and purchased in real time.

If your company was recording artist, would it be nominated for a VMA?

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