Brand Building – #LX11 Licensing International Expo 2011 Party!
Now, I know, as a lawyer, I am supposed to use fancier terms. But come on! You readers who know me, know that I am really just a nerd in disguise and my FAVORITE topic is brand building – how to turn a company well known for a single product into a lifestyle brand that permeates all rooms of your house and all generations of your family.
So excuse me for a minute while I gush. I don’t think I have ever been in one place with so many people that shared my same passion. I got to talk about branding, marketing, how to take a single concept and expand it so it will resonate with the general public, how to bring a nostalgia brand to life (I said pass in this case, sorry) and existentialism.
All with my wingman, Uduak. A girl couldn’t ask for a better partner in crime. If this is only the welcoming event, Licensing Expo 2011 (#LX11) is going to be off the hook. (Sorry for the slang, just couldn’t control myself)!