Brand Building – #LX11 Licensing International Expo 2011 Party!

I don’t think I could be any more excited.  Really.  I was just at a cocktail party with about 200 people who are as jazzed about licensing as I am.

Now, I know, as a lawyer, I am supposed to use fancier terms.  But come on!  You readers who know me, know that I am really just a nerd in disguise and my FAVORITE topic is brand building – how to turn a company well known for a single product into a lifestyle brand that permeates all rooms of your house and all generations of your family.

So excuse me for a minute while I gush.  I don’t think I have ever been in one place with so many people that shared my same passion.  I got to talk about branding, marketing, how to take a single concept and expand it so it will resonate with the general public, how to bring a nostalgia brand to life (I said pass in this case, sorry) and existentialism.

All with my wingman, Uduak.  A girl couldn’t ask for a better partner in crime.  If this is only the welcoming event, Licensing Expo 2011 (#LX11) is going to be off the hook.  (Sorry for the slang, just couldn’t control myself)!

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1. Led Zeppelin, Uduak Oduok, Staci Riordan, Paris Hilton – #LX11 Licensing International Expo 2011
2. What your Fashion Brand Can Learn From Angry Birds