Waking Up in Vegas – #LX11 Licensing International Expo

June 16, 2011 0 Comments

Boy am I beat! It has been a great few days at the Licensing Expo in Vegas. I was fortunate enough to mix and mingle with some of the smartest, forward thinking and fun people in licensing.

I met brand owners, licensing agents, network executives, interactive specialists, rockstar brand managers and licensees as well as a seaworld penguin, the Budweiser Clydesdale Horses, Optimus Prime and Ironman!

I also attended multiple seminars organized by LIMA — while the topics were good, the presentations were hit or miss (and BOY did the presenters need a lesson in powerpoint presentations, but I digress).

Advanstar was a gracious host and I think they are so smart to utilize social media and independent bloggers to spread insight and information from the Licensing Expo. What a great way to share their amazing content with new users and off-site followers. Impressive branding strategy!

Anyway, I have interviews, pictures, video and updates on the latest licensing trends to share, but family duties call. And I have to get some legal work done too, so alas, I must regrettably shake the glitter out of my hair and head home.

Please check back for recaps and write-ups coming soon!

xoxo ~ Staci

ps. big shout out to Uduak Oduok and Natalie Cupps for being my partners in crime and to Cala and Steph for making this all happen. Love you guys!