Tag Archives: Branding

Good to G‘rate: What Every Licensing Professional Should Know About Royalty Rates – #LX11 Licensing International Expo

This seminar on determining the proper royalty rates in licensing agreements had to be one of my favorites of all the presentations I attended while at the Licensing International Expo. The speakers were prepared, had clearly met several times to discuss the content and presentation and had LOTS of valuable information to share (although I [...]

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Hot Trends in Interactive – #LX11 Licensing International Expo 2011

I am obsessed with the intersection of branding, digital and social, so I was really looking forward to attending the Licensing International Expo 2011 panel “Hot Trends in Interactive.”  My expectations were exceeded and the speakers were fabulous. At this seminar, the speakers addressed how the entertainment industry is partnering with video games publishers to [...]

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What your Fashion Brand Can Learn From Angry Birds

Angry Birds. I love it, my kids love it. The Millennials love it. And Rovio, the maker of Angry birds, gets licensing. Just today, Mashable reported that Rovio will be releasing a family cookbook full of egg recipes under the Angry Birds brand. How smart is that? [and for those of you under a rock [...]

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